Factors Influencing Attitudes towards Cosmetic Procedures among Saudi Women in Eastern Province, Kingdom of Saudi Arabia
Eman M. Gaber Hassan
Department of Nursing, Mohammed Al-Mana College for Medical Sciences, Dammam, 34222, KSA and Medical Surgical Nursing Department, Faculty of Nursing, Cairo University, Cairo 11562, Egypt.
Reda A. Omar
Department of Nursing, Mohammed Al-Mana College for Medical Sciences, Dammam, 34222, KSA.
Sharell Lewis *
Department of Nursing, Mohammed Al-Mana College for Medical Sciences, Dammam, 34222, KSA.
Amal Ahmed Ibrahim
Department of Nursing, Mohammed Al-Mana College for Medical Sciences, Dammam, 34222, KSA.
Fatimah A. Al Abbas
Department of Nursing, Mohammed Al-Mana College for Medical Sciences, Dammam, 34222, KSA.
*Author to whom correspondence should be addressed.
Abstract
Background: Aesthetic surgery, another name for cosmetic surgery, is an elective procedure used to enhance a person's appearance. These procedures include blepharoplasty or eyelid surgery, rhinoplasty, breast augmentation, liposuction, and rhytidectomy, sometimes referred to as a facelift.
Aim: The study aimed to assess factors impacting the attitude and acceptability of cosmetic interventions among Saudi females in the Eastern Province, Kingdom of Saudi Arabia (KSA).
Study Design: Descriptive cross-sectional study.
Methodology: A cross-sectional study was adopted, and 500 adult Saudi females from KSAs Eastern province participated in the study. The participants were recruited using convenient random sampling from shopping malls, dermatology clinics of a private hospital and university students from private medical science college in the eastern region KSA. A self-administered questionnaire was used to collect the data from the participants in the selected settings.
Results: Based on the analysis most of the participants perceive cosmetic interventions as socially acceptable and something that is commonly practiced among women. 74.3% of respondents were either strongly satisfied or satisfied with cosmetic interventions. Their sources of information regarding cosmetic interventions were from social media (81.6%), followed by (78.8%) from websites and internet, (76.8%) from friends, (74.4%) from health professionals. The findings highlight the strong influence of external factors, particularly social media, online platforms, and peer interactions, in shaping perceptions and motivating individuals to consider such procedures. Overall, the study reflects the growing normalization of cosmetic practices and the significant role of sociocultural and media influences in guiding personal choices.
Conclusion: Most of the participants believe that cosmetic interventions improve their appearance. Social media, internet sources, and peers are significant factors that pushed the study group to do cosmetic procedures.
Keywords: Acceptability, attitudes, cosmetic interventions, Saudi Arabia